Hi friend 👋
Welcome to another edition of Marketing At Scale, where I share actionable tips to help you stay ahead in marketing and tech—all while you enjoy your coffee break!
I hope your fall is off to a great start. Here in Sweden, we’re soaking up the unusually warm weather while it lasts—before the crisp fall days really set in.
In the past few months, I’ve received many questions on Instagram about our Bali adventure and how to make a living while traveling. And guess what – I'm working on something special to help you with that. Stay tuned for more details soon!
But for today, I’m excited to dive into the latest issue, where we will explore how AI is reshaping marketing in 2024. I’ll also show you how to leverage Instagram chatbots to boost sales in your DMs.
In this issue:
✅ Deep dive – How AI is transforming marketing in 2024
✅ Tech Tip – Create an Instagram chatbot to automate your DMs
✅ In case you missed it – Must-read tech headlines
Let's dive in 🏊♀️
🔎 Deep Dive
Picture by Maxim Berg on unsplash.com
How AI is transforming marketing in 2024
Insights from HubSpot’s report AI Trends for Marketers
You’ve likely already experimented with AI—whether it’s generating blog ideas, automating emails, or drafting social media content. If you're ready to push further, HubSpot’s 2024 AI Trends for Marketers offers fresh insights to level up your game. Here’s what you need to know about how marketers are using AI in 2024 to drive growth and work smarter.
Moving past AI hesitation
Still wondering how far AI really can take you? You’re not alone: 57% of marketers feel pressure to master AI, or risk being left behind. The key to moving forward is understanding that AI isn’t here to take over—it’s here to enhance what you’re already doing.
As HubSpot puts it:
“AI is a tool to improve workflows. It’s not self-sufficient, and it’s dependent on human knowledge to generate something that’s worth your customers’ time.”
If you’re already automating a few tasks, that’s a great start! Now think about what other time-consuming processes you can hand off to AI. Have you tried using AI for customer segmentation or optimizing email subject lines? The more you explore, the more ways you’ll find to save time without sacrificing quality.
AI is boosting productivity—even for small teams
If there’s one thing AI excels at, it’s boosting productivity. 55% of marketing leaders say AI has made their teams more productive—and it's not just for big teams. As a freelancer or small business owner, AI can be your secret weapon for streamlining workflows.
You’ve likely already used AI for content creation and basic automation. But it’s time to start leveraging AI for more strategic tasks, like analyzing campaign performance or tracking SEO trends in real-time. 74% of marketers believe AI will be standard in the workplace by 2030, so now’s the perfect time to explore how AI can support your long-term business growth.
Look for areas where AI can handle routine tasks, so you can focus on your zone of genius: the high-impact, creative work that drives real results.
Leveling up your content with AI
When you’re using AI to generate content ideas or write rough drafts, how do you make sure your content doesn’t sound like everyone else’s? 86% of marketers using AI take time to edit the content it produces, which is exactly what you should be doing.
AI can speed up the grunt work, but it’s your expertise and unique perspective that turns good content into great content. Use AI to quickly generate multiple versions of blog posts, social media captions, or email newsletters. Then, take a step back and fine-tune the details. Add the insights and tone that reflect your brand’s voice—because that’s what AI can’t replicate.
The bottom line
You’re already experimenting with AI, and that’s fantastic! Now, it’s time to build on what you’ve started. But remember: AI is just a tool. Your creativity and expertise are the real driving forces behind your success. Keep exploring, keep tweaking, and trust that your unique insights will always be what sets you apart.
Download the full report from Hubspot here: 2024 AI Trends for Marketers
💬Did any of these statistics surprise you? Please hit reply and let me know!
👀 Tech Tip
Picture by GoogleDeepMind on unsplash.com
How to create an Instagram chatbot with Manychat
If you’re not using Instagram DM automation yet, it’s time to jump in! With tools like Manychat, you can build a chatbot for Instagram that responds to direct messages, answers customer inquiries, and even handles order processes—all in the DMs!
Here’s why Instagram chatbots are a game changer:
Improved response time: Automate quick responses to FAQs or send personalized product suggestions instantly.
Drive sales: You can set up sequences that walk potential customers through the sales funnel, helping them find the right products faster and converting more leads.
Lead capture: Gather user information without needing to monitor your DMs 24/7, ensuring no potential sale is missed.
💡 Want to set it up yourself? Check out this detailed walkthrough by Natasha from School of Bots of how to create an Instagram chatbot using ManyChat. Automating your Instagram DMs has never been easier!
📢 In Case You Missed It
Must-see tech headlines
Why OpenAI’s New Model is Such a Big Deal
OpenAI has unveiled a more powerful AI model that promises to revolutionize everything from content creation to customer service. Here’s why it matters. Read More.
Google searches will now detect the origin of AI-manipulated images
Google will now label AI-generated images in search results to help users distinguish between real and AI-assisted content. Read More.
YouTube Hype gives smaller creators a place to shine
YouTube’s latest feature, YouTube Hype, helps smaller creators stand out, giving them more visibility in an often overcrowded platform. Read More.
Hubspot Launches Breeze AI
Hubspot recently rolled out Breeze AI to help marketers predict the best times to send emails, optimize content, and automate customer follow-ups. Learn More.
🥳 Just For Fun
That’s it for this edition!
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