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  • Ylva

🦾AI marketing tools that will actually save you time and energy

Hi friend 👋

The holiday season is drawing closer and I’m sure you are busy wrapping up client projects, securing new projects for the upcoming year, and preparing for the holidays –  however you choose to celebrate. But I can assure you, you don’t want to miss what I’m dropping in this newsletter.

Today I’m going to share something that I have been working on for a while. A free resource to help you navigate the sea of AI tools out there. 

Presenting - the ultimate list of AI marketing tools for freelancers! Read more in the “Tech tools” section. 

I hope you will find it useful - and if you have any questions or comments, please hit reply and let me know 🙏

In this issue:

Free resource: AI marketing tools for freelancers

✅How to decide what tasks to outsource to AI

In case you missed it - Google launches Gemini

Let's dive in 🏊‍♀️


👀 Tech tips

Free resource: AI marketing tools for freelancers 

Feeling overwhelmed by the sea of AI tools out there?

I get it. Ever since ChatGPT entered our lives on November 30th, 2022 (happy 1st birthday 🥳) it seems like thousands of AI tools have entered the market. And of course, every AI tool claims to be “the best”. 

Who has time to filter through them to find the gems that can actually save you time and energy as a freelancer? 

Well, you’re in luck - I’ve done the heavy lifting for you! After 40+ hours of research and experimenting with different tools, I've curated a list of the tools that are most relevant to you as a freelancer. Consider it my holiday gift to you 🎁

AI marketing tools

I’ve created a carefully curated list of AI marketing tools that can actually save you time and energy as a freelancer. 

What's included

☑️ Key features of each tool

☑️ Practical use case examples

☑️ Short video tutorials for each tool

☑️ Categorized and editable Notion board

Click this link to get access to the list: 👉 AI Marketing Tools 👈

Note: this resource is available to Marketing At Scale subscribers only. If you find it helpful, please share the link below with a freelancing friend to let them know where they can sign up: 


🔎 Deep dive

How to decide what tasks to outsource to AI

Did you know that 73% of freelancers globally use AI tools? 

While 35% use AI to automate only up to a quarter of their tasks, 16% automate between a quarter and half of their work with AI and 9% automate nearly all their tasks with AI. 

Maybe you have just started experimenting with AI tools. Or maybe you are among the 9% of freelancers who have automated nearly all tasks. Or maybe you are somewhere in between. 

Regardless of where you are in your AI journey, it can be helpful to have a framework for what tasks to outsource to AI. 

Because the fact is, not all tasks are suitable for outsourcing to AI. It's about finding a balance where AI enhances your workflow without overshadowing your personal touch. 

9 tips for outsourcing tasks to AI tools

1. The repetitive vs. the creative

Start by listing down your daily tasks. Which ones feel like a never-ending loop? Maybe it's sorting emails, scheduling posts, or analyzing website traffic. These are perfect for AI! But tasks that need your unique touch, like crafting personalized responses or designing a killer marketing strategy? Keep those in your own capable hands.

2. Data-driven or relationship-driven?

AI is an expert at crunching numbers and spotting trends. If you've got tasks that are data-centered, let AI do the job. On the other hand, when it comes to building relationships with clients, your personal touch is irreplaceable. 

3 Weigh the pros and cons

Think about the costs and the ROI (return on investment) of AI. Not just money, but time and effort too. Will an AI tool save you enough of these to justify its cost? And don't forget about quality. We all want to give our clients top-notch work, so make sure your AI tools maintain those standards.

4 Choose your AI tools wisely

AI’s got skills, but it's not a jack-of-all-trades. Do some homework to understand what AI tools excel in our field. Content generation, SEO, and customer service are some areas where AI can shine. But always be aware of its limitations, especially in understanding the nuances of human interactions.

5 Keep it real with clients

Some clients might be all for AI, while others might be a bit skeptical. It’s crucial to understand their preferences and be upfront about using AI in your services.

6 Make AI work in your workflow

Integration is key. Any AI tool you bring in should fit seamlessly into your existing setup. Make sure to have an eye on what your AI tools are doing so that it is not going off the rails.

7 The ethics of AI

Make sure the AI tools you use are up to date with data protection laws. And remember, just because AI can write a killer article, it doesn’t mean it should bypass copyright laws.

8 Learn and adapt with AI

The AI landscape is always changing. Stay up to date with the latest developments and be ready to tweak your strategy as you go. And set up a system to regularly check how well your AI integration works. Are you saving time? Is the quality still there? Keep learning and keep iterating your workflow.

9 Test the waters before diving in

Before you go all in, try a small-scale test. Pick a task, use an AI tool, and see how it goes. Set some clear goals to measure success and be ready to make adjustments.

The bottom line

AI isn't here to take over our jobs; it's here to make our lives easier. By strategically choosing what to outsource to AI, we can focus on the creative, human aspects of our work while letting AI handle the grunt work.


📢 In case you missed it

Google and Deepmind launch Gemini

Google has unveiled its rival to OpenAI's GPT-4: Gemini. Gemini is a next-gen, multimodal AI model that can process text, images, and audio. Gemini is being incorporated into Bard immediately, with a more advanced model set to launch next year. However, due to an edited AI demo video, Google has faced some controversy regarding the launch. Read the full story.

Bill Gates isn’t too scared about AI

“The best reason to believe that we can manage the risks is that we have done it before.”Read the full story.

AI has quietly been enhancing your work life for years

Many of the most popular work tools — from Gmail to Zoom and LinkedIn — have AI integrations that you might have used without realizing it. 


🥳 Just for fun

That’s it for this edition!

Marketing At Scale is a bi-weekly newsletter - and will be back in your inbox before you know it.

Thanks for reading!

👋 /Ylva

Connect with me on Instagram, LinkedIn and Twitter​ ​

Follow Marketing At Scale on LinkedIn


AI in freelance writing.jpeg

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