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Level up your designs and your productivity with Canva’s new Magic Studio

Canva's new AI features are here - and they are next level

It’s all about the magic at Canva lately, and not the kind you’d find in a children’s book. No, this magic is created at the intersection of Artificial Intelligence (AI) and design.

Canva’s new suite of AI features, called Magic Studio, is the tech-savvy fairy godmother for freelance marketers, waving its AI wand to automate the design tasks that often eat into creative time.

Let’s take a closer look at some of these new features - designed (haha designed..get it?) to make your life as a busy freelancer a whole lot easier.

Get the TL;DR video version of these features in Canva’s own video promo below 👇

1. Magic Design

At the heart of Magic Studio lies Magic Design, a tool that is almost like having a conversation with your design software. Magic Design has been around for a while but Canva has been innovating and improving on this feature, especially for video and presentations. Simply type in what you are looking for, like ”create a slide deck to detail my freelance marketing services” or “produce a video to share client success stories,” and voila! You might need to do some final editing before your designs are ready to go, but Magic Design gets you a long way. No more starting from a blank canva(s)!

2. Magic Switch

Magic Switch lets you repurpose your content in a flash! Got a presentation that would work wonders as a video? Or a social post that could be repurposed into a blog? Then Magic Switch is your go-to. This tool rearranges your visual and textual content to fit into a new format, blurring the lines between different media types. It’s about seeing your content as adaptable assets, that can be reframed to serve diverse purposes. PLUS you can use Magic Switch across languages for instant translation of your designs, how cool is that?!

3. Magic Media

Magic Media opens a new world of possibilities, where text transforms into images or motion videos. Powered by OpenAI’s Dall-E and Google’s Imagen, this feature cuts down the hours spent in sketching, rendering, or searching for the perfect visual asset. With Magic Media you can quickly turn your creative vision into reality.

4. Magic write

This feature has been around for a while but just got a major upgrade - there is now a built-in brand voice feature where you can input your brand voice to ensure the copy generated by Magic Write stays on brand. Your copy probably still needs some editing but you’ll get a much better first draft by using the brand voice feature.

5. New Image and Video Editing Tools

With Canva’s new image and video editing tools, it’s almost like having your own AI editing assistant! Magic Studio is leveling up the editing game with tools like Magic Grab, Magic Expand, Magic Animate and Magic Morph. Want to drag unwanted elements out of your frame? Magic Grab it! Need to fill a larger frame with parts of your image? Magic Expand is at your service. With Magic Animate and Magic Morph you can add motion and morphing text or shapes in your designs, making your designs more engaging, creative and fun!

6. Level up your workflow with AI-powered apps

Canva also lets you access some of the latest AI apps right from inside Canva! Explore new ways to streamline your workflow with high-quality music, unique illustrations, talking avatars, and much more from the likes of Murf AI, Soundraw, Heygen, D-ID, and Mojo AI. Check out Canva’s entire app marketplace.


Canva’s Magic Studio is next level. We’re not sponsored by Canva in any way, it’s just our honest opinion. Whether you are drafting a social media post, a video, or a full-blown marketing campaign, Magic Studio is where your ideas take flight, fueled by a touch of AI magic and a whole lot of creativity. If you haven’t tried it already - get in there and start exploring!

Sharing a helpful video tutorial for small business owners on some of these new features - by Jacqui Naunton

💬 Have you tried Canva’s new Magic Studio? Let me know in the comments 👇


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