5 Tips to Create Engaging Content with AI
Creating awesome content is important for any online business. But let's be real, it can feel like a heavy grind sometimes. Luckily, AI can make content creation a lot easier. Let’s take a closer look at these five tips (and one bonus tip!) for creating awesome content with AI that are easy to use, even if you're a tech newbie.
1. Brainstorm content ideas
One of the biggest challenges in creating content is thinking of fresh and interesting ideas.
AI tools like OpenAI's ChatGPT can help you come up with a ton of ideas based on what your target audience likes. Just type in a few keywords or a general topic and AI will generate a bunch of ideas that you can build on and make even better.
One cool thing about generating content ideas is you can tailor the responses based on what platforms and types of content are needed. For example, you can ask for a short Tweet post idea or an outline for an SEO-friendly blog. The options are endless - say goodbye to creativity fatigue when trying to think of new content ideas.
If you struggle with coming up with headlines, hooks, subject lines, calls-to-action, etc…this comes in handy. Just input your existing copy and ask for a certain number of ideas. ChatGPT with look through your text, get the big idea, and summarize it into a short hook.
2. Repurpose your existing content
AI can help you get more out of your existing content by using it in different ways. With AI tools like ChatGPT, you can turn a blog post into a podcast script, make social media posts from an article, or make a cool infographic from a video transcript.
This saves you time and helps you reach more people by giving them content in the way they like to consume it.
Just make sure to give strategic prompts (the fancy AI term which basically means “instructions”) including boundaries and be very clear and specific. This will ensure the output is relevant and still on brand.
3. Use AI to learn about your audience
To make content that your audience loves, you need to know your audience.
AI can help you research and develop personas and ideal client avatars to learn about your audience's interests, demographics, and pain points.
By analyzing data from social media, online forums, and customer reviews, you can find patterns and trends that your audience likes.
With this knowledge, you can make content that speaks directly to them, which is super important for getting more engagement and making more sales!
Here are a few examples of AI tools that specialize in helping you learn about your audience:
Audiense is a comprehensive audience intelligence tool that extracts personality insights, facilitates audience segmentation, and offers ad optimization and personalized messaging features.
Audience Genomics is a psychology-based audience intelligence tool that helps businesses create effective campaigns by decoding audience core values, purchase behavior, identifying partners, discovering themes and styles that resonate, and making data-driven decisions.
4. Create captivating visual content using AI
Visual content is important in capturing and retaining the attention of your audience. AI tools like DALL·E 2, Midjourney, or DreamStudio (Stable Diffusion) can help you make custom illustrations, infographics, and designs that your audience will love. These visuals make your content look better and make it easier to share on different platforms.
If you’ve been using ChatGPT, you know that it only uses text. That’s changing soon with GPT-4!
5. Combine AI with your own expertise
While AI can significantly streamline content creation, don’t overlook the human touch.
By working with AI tools, you can make your content better, but your own perspective and expertise are what make it unique. By combining AI-generated content with your own insights, experiences, and stories, you can make content that really stands out and connects with your audience.
Always double-check the output and understand the limitations of AI. Check for accuracy and fine-tune to craft your unique voice. Never just “copy & paste”.
Bonus tip: Ask ChatGPT what instructions it needs
To get the most out of ChatGPT - a pro tip is to ask it what instructions (also referred to as prompts) it needs to get the job done. For example, say you want ChatGPT to write in your tone of voice. Well, to teach it how to write in your style - simply ask what instructions it needs to do that and you will get a detailed answer, as in the screenshot below.
Asking ChatGPT how to prompt a certain task is a very effective way to get the most out of this powerful tool, helping it sound like you when crafting content!
The bottom line
Leveraging AI to create engaging content can help you save time, get more ideas, and make content that your audience will love.
These tips will help you create awesome content that your audience will connect with and can ultimately help your business grow.
It can’t replace your creativity and voice, but it can help ideate and save time! It’s a valuable tool for generating ideas, repurposing, doing research, and other content tasks that tend to take up a lot of energy.
If you’ve been hesitant to try AI for your content in the past, just give it a try!
Now is the time to explore.