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🚀 Navigating web3 - where to start

Welcome to the very first edition of At Scale 🥳

If you're reading this, you are a true OG of At Scale – we promise there will be rewards and perks down the line for being an early supporter!

At Scale was born out of an interesting mix of excitement and frustration. In January of 2022, I had a lightbulb moment when I finally “got” just how big of a paradigm shift web3 was going to be. BUT, to get to this lightbulb moment, I had to go deeeeep down the web3 rabbit hole…

Learning about the future of the web should not be this complicated. With At Scale, I hope to make emerging tech more accessible – by keeping it simple, practical, and jargon-free.

💡 In this issue:

✅ What is web3 and why should you be paying attention? ✅ Profile: Ines Illipse – researching blockchain use cases for social impact ✅ 4 AI tools that can save you time and money

Let's dive in 🏊‍♀️


🔎 Deep dive

What is web3 and why should you be paying attention?

A year ago, I had no idea what web3 was. I was not even aware of the terms web1 and web2. Fast forward to today - I’m deep into the weeds of web3.

To be able to explain web3 properly, we first need to define web1 and web2. So bear with me…

Web 1.0 - (1991-2004)

Read only

Web 1.0 was made up of static websites, imagine a big Wikipedia site. The web was not interactive and users could only consume content.

Web 2.0 - (2004-now)

Read and write

Thanks to social media and blogs, we can now write and publish our own content. In the web2 era, the internet has also become more centralized to a few, big tech companies. Up until now, many of us have willingly given away our personal information and content in exchange for using platforms such as Facebook and YouTube. Using our content, our data, and our attention, the big tech companies are making massive profits as middlemen. In web 2.0 YOU as a user are the product.

Web 3.0

Read and write + own and benefit

So now we get to the good stuff. What is web3?

Here is a simple definition 👇

Web3 enables us to own things on the internet, similar to how we can own things in the physical world.

Web3 is creator-focused and community-driven. Thanks to web3 and its underlying technology, the middlemen are removed, so that YOU will be the owner of your content. Not only can you own your own content and data, but you can also monetize it using web3 technology.

In essence, web3 has 3 core concepts:

  • Ownership and exchange of digital goods and value

  • Automated and customized experiences

  • Creator and community ownership

Web3 is a big concept and has underlying technology that I won’t go into here. We’re keeping this jargon-free, right?

So let’s keep going and talk about why web3 matters, and why you should be paying attention.

Why does web3 matter?

I can still remember that aha-moment. When I finally got it. It kind of broke my brain thinking about all the new business models for content creators, entrepreneurs, and even service providers like me.

Web3 will create new business models and revolutionize the internet as we know it. Here are two of the web3 features that make this possible:

Digital scarcity - The fundamental nature of the internet is that information wants to be free. In web1 and web2, basically anything you create can be copied and spread indefinitely. However, thanks to web3 and its underlying technology, it is possible to track ownership of a digital asset.

Smart contracts - A smart contract goes beyond just laying out the terms of an agreement between parties, like a regular contract. A smart contract executes any deals or transactions detailed in the contract automatically, using code. In general, smart contracts can’t be changed, even by the creator. Non-fungible tokens (NFTs), for example, are made possible by smart contracts.

Digital scarcity + smart contracts = new ways to monetize

Combining digital scarcity with smart contracts enables you to monetize your digital content in entirely new ways. Some examples of monetization that is made possible in web3:

  • Turning your content, like your best-performing blog posts, into scarce digital assets, and then charging a subscription fee for access.

  • Setting up a smart contract to collect royalties from an online course you created every time a former customer sells their own unique access to the course to someone else.

  • Letting your community invest in your work (through your own creator coin or NFT collection) and then offering a dividend to those investors in return. This is kind of like issuing your own stock but without actually doing an IPO.

We are still early and web3 is still under development. However, by getting involved early and keeping your eye on where web3 is headed you will be well-equipped to start reaping the benefits of what web3 has to offer as soon as this internet paradigm shift is a reality.


👋 Profile: Ines Illipse – researching blockchain use cases for social impact

Imagine a world where you could use blockchain technology to make real social impact. Well guess what: we don’t need to imagine – we’re already there!

Meet Ines Illipse, Mathematician and Innovation Leader in web3. Her research project 'Blockchain Use Cases for Social Entrepreneurs and NGOs' has uncovered countless ways that this cutting-edge tech is already making positive changes.

Entering web3 – how it started

Ines first entered the web3 space about a year ago, when she joined the Bankless DAO community (a DAO is basically a decentralized digital community that can support each other economically and organize between themselves). Being active in the community, the possibilities that web3 and blockchain technology unlock started to click for her.

“Up until that point, I had heard about blockchain many times and had met blockchain developers in my social circle but I never thought about it for myself. But being active in the Bankless DAO community, I realized how promising this new technology is. At that point, it started clicking for me and I wanted to learn more and engage more in the space.”

Researching blockchain use cases

Ines recently worked on a research project with ChromaWay, a leading blockchain company in Sweden. The research project was titled “Blockchain Use Cases for Social Entrepreneurs & NGOs” and used the NGO Reach For Change as a basis of analysis. “I learned so much during the project about actual use cases of blockchain technology that also have a positive impact on the world. For example the role of blockchain in crisis management. I was amazed that Syrian refugees can purchase food using aid provided by the World Food Program by scanning the iris of their eyes at checkout. This program is built on the blockchain combined with pre-existing biometrics technology used by the UNHCR. So many people focus on blockchain use cases that could exist in the future, but this research project made me realize that so many practical use cases already exist today.”

The future of the web3 space

Ines believes that in the next 10 years, we will see blockchain affect every sector just like the internet did in the 80s and 90s.

“Personally, I’m excited about the application of the space in the music industry, where fans can co-own songs with artists, fund them and then share royalties made from the sale. I’m also excited about DAOs, where you can start a community around anything and write a smart contract to govern it and start making an impact.”

Web3 for beginners – where to start?

Lastly, Ines shares her best advice for beginners who want to learn more about blockchain and web3 but have no idea where to start.

“BE PATIENT. If you’re reading this now and considering entering the space, you’re still an early adopter. Think of it as learning a new language, a new culture and a new way of thinking. It takes time and patience. I’ve been in this space for a year and feel like I’m just at the tip of the iceberg. I ask people who have been in the space since 2017 and they say they still feel like they are scratching the surface. It’s a deep rabbit hole so buckle up and get ready for that. Reach out to me if you have any questions, I am happy to help.”

3 practical tips from Ines Illipse

1. Join a DAO and get started in a community, ask all the stupid questions and try to connect and interact with the space as much as possible. There are many DAOs out there so choose one that you align with.

2. Follow different people on Twitter or LinkedIn, who are a bit further ahead, so you can learn together.

3. Read whitepapers and listen to podcasts. Do your research and never trust blindly anyone or anything.

How to connect with Ines

LinkedIn: Ines Illipse Instagram: @cryptophobiapod Check out her podcast Cryptophobia on Spotify.


🥳 Just for fun

RIP Floppy 💾


👀 Tech tip

4 AI Tools That Can Save You Time and Money

As an entrepreneur or small business, being an early adopter and learning to leverage new tech is a great way to reach your goals faster and stay ahead of the competition.

One technology that is on the rise these days is AI (Artificial Intelligence). New AI tools seem to be popping up everywhere these days, especially within marketing.

This is really good news for entrepreneurs and small businesses who are managing their own marketing or have a very small marketing budget.

With an AI marketing tool – you have an extremely efficient marketing assistant at your fingertips, ready to help with your marketing needs, within their specific niche.

AI marketing tools that leverage your marketing

Here are some examples of AI marketing tools that can help you streamline your marketing efforts and help you save time – today:

1. Content writing and copywriting – an AI writing assistant can help you write content and copy faster. Example: Jasper

2. Video creation – an AI video can generator can help you create professional videos 10x faster. Example: Descript

3. Voiceovers – AI software can help you convert text into natural-sounding voice-overs. Example: Speechelo

4. Presentations and pitch decks – an AI presentation maker can help you create professional-looking presentations and pitch decks in minutes. Example:


💬 Quote

“We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run.” - Amara's law

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