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🦾 What all freelancers need to know about AI

Hi friend 👋

It’s been a while since my last newsletter – I’ve had some intense few weeks in my freelancing business where a major client project was demanding my full attention. I’ve also been lucky to have family visiting me here in Bali, so I’ve prioritized spending my non-working hours with them. But I can assure you this issue is worth the wait. 👀

Today’s newsletter is jam-packed with actionable insights and practical tips when it comes to upskilling within AI. As a freelance marketer myself, I believe AI is something all freelancers should have on their radar. Now, I don't necessarily believe that AI tools will replace freelancers. However, I do believe that freelancers not using AI tools will be replaced by freelancers using AI tools. A key reason for that is the substantial impact of AI on enhancing productivity and efficiency.

In today’s deep dive, we’re looking closer at why AI matters for you as a freelancer. I’m also sharing my best tips on how to get started with integrating AI into your freelancing business.

In this issue:

✅What all freelancers need to know about AI

✅The ultimate formula for prompting in ChatGPT

✅ In case you missed it - all about the drama at OpenAI

Let's dive in 🏊‍♀️


🔎 Deep dive

What all freelancers need to know about AI

If you’re not using AI in your workflow, you’re falling behind. AI is not just a trend, it's a game-changer that can help you improve your marketing efforts and stay ahead of the competition.

Here's what ALL freelancers need to know about the potential impact of AI on their businesses.

According to a recent McKinsey report, generative AI will have a significant impact on more or less all industries. However, about 75 percent of the value that generative AI could deliver falls into four areas:

  • customer operations,

  • marketing and sales

  • software engineering

  • R&D

Another McKinsey report states that one-third of the surveyed organizations are regularly using generative AI in at least one business function. And 40% of respondents plan to increase their investment in AI, signaling AI’s growing significance for businesses.

The use of generative AI tools like ChatGPT in business has been shown to significantly boost performance. Across three case studies, it was found that using generative AI tools improved employee performance by an average of 66%. For example, business professionals who used AI could write 59% more business documents per hour. These statistics highlight the substantial impact of AI when it comes to increased productivity and efficiency.

So what does this mean for you as a freelancer?

Well, for starters, it means that you need to be proactive. If you're not incorporating AI into your business strategy, you risk being left behind by other freelancers who are already leveraging AI.

But, it’s not just about adopting AI technology, it's also about understanding its potential impact on your business.

For example, the launch of ChatGPT has led to mixed reactions among freelance writers. While some view AI as a threat to their jobs, others see it as an opportunity to enhance their work. The reality is that AI writing and AI journalism are on the rise, impacting traditional freelance writing. AI can effectively be used for tasks like writing real estate listings and quarterly earnings reports for news organizations. However, the impact of AI primarily affects jobs involving basic writing tasks, such as producing generic content or working for clients who prioritize cost over quality.

The key for freelance writers in this case is to focus on skills that AI cannot replicate, such as strong brand voice, strategic thinking, storytelling, and offering unique insights.

In the evolving freelancing landscape, staying updated with AI advancements is essential. Learning about AI, how it could impact your business, and how to integrate it into your work can provide a competitive edge and future-proof your business.

In short - AI is not just a trend, it's a game-changer that can help you level up your business and stay ahead of the competition. On the other hand, if you ignore it, you run the risk of falling behind.

But don't worry, you don't have to be an AI expert to get started. There are plenty of tools and resources available that can help you integrate AI into your business, even if you're just starting out.

How to integrate AI into your freelancing business

Start learning about the fundamentals of AI

There are endless resources out there for learning about AI - the key is to identify the appropriate skill level and the perspective that is relevant for you. 👉 A few tips on free online courses are Elements of AI by MinnaLearn and Introduction to Generative AI by Google

Experiment with tools and use cases that make sense in YOUR business Stay curious and open-minded about the possibilities of AI using AI in your business. Try new tools, identify new use cases, and keep iterating your workflow. 👉 In my next newsletter, I’m going to share a curated list of the top AI marketing tools for freelancers, complete with a list of key features, suggested use cases, and short video tutorials for each tool. Stay tuned!

Connect with other freelancers in your industry to discuss the impact of AI

There are countless groups connecting freelancers on Facebook, LinkedIn, and Slack workspaces - join a few that feel relevant to you and start a conversation!

👉 Search for suitable groups on the respective platforms by using relevant keywords. Or ask fellow freelancers or industry contacts for recommendations.

✅ Explore the wider impact of AI Keep an eye on the social, and economic aspects of AI, and how they affect us at a societal level. 👉 Some of my favorite news platforms for following AI developments are The Verge, Tech Crunch, and Mashable.



AI is not just a trend, it is here to stay. Embrace AI to stay competitive as a freelancer by learning the fundamentals, experimenting with different AI tools, connecting with peers for discussions, and staying informed on AI's broader societal impacts to future-proof your career.


👀 Tech tip

The ultimate prompting formula for ChatGPT

When it comes to getting the most out of ChatGPT, knowing how to write effective prompts is key. The better the prompt, the better the output!

This prompting formula by Jeff Su is the ULTIMATE formula for prompting in ChatGPT - try it and watch it drastically increase the quality of your ChatGPT output.

💡 The formula: Task + Context + Exemplars + Persona + Format +Tone

Let’s break these down further:

Task - the task should articulate the end goal and start with an action verb, for example: give, generate, write, analyze.

Context - in short, we want to give ChatGPT more context to limit the endless possibilities. Here you can use three guiding questions to help structure relevant and sufficient: What is the user’s background, what does success look like and what environment are they in?

Exemplars - give specific examples for the AI to reference.

Persona - who you would ideally want the AI to be in the given task situation? Example: a marketing manager with 10 years of experience.

Format - visualizing your desired end result will let you know what format to use in your prompt. For example bullet points, a table, paragraphs, a blog post outline, etc.

Tone - describe the tone of voice you want ChatGPT to use. Pro tip - if you have a text where you feel you have nailed the tone, ask ChatGPT to describe that tone for you, and boom - now you have a description of your tone of voice!

As Jeff explains in the video, there is also an order of importance to these prompting elements 👇

I highly recommend watching Jeff’s video to get the full explanations, with examples and more of his pro tips 📽️


📢 In case you missed it

Summary of the OpenAI drama

On November 17th, OpenAI’s board abruptly announced that co-founder and CEO Sam Altman was out, effective immediately. After weekend talks to restore Sam Altman to his post fell apart, former Twitch boss Emmett Shear was appointed the new interim CEO of OpenAI. Then hundreds of OpenAI employees — including former interim CEO Mira Murati and board member Ilya Sutskever — signed a letter saying they would leave the company for jobs at Microsoft unless Altman is reinstated. Now, there’s an agreement in principle for Altman’s return, along with president Greg Brockman. The deal also includes a new set of board members, which sources indicate will include representation from Microsoft. Read the full summary here.

I found it extremely interesting to follow this drama play out. But there are still so many unanswered questions. Why did it happen? How could it happen? This coup will most likely be analyzed and studied for years to come. This tweet sums it up perfectly 👇

Alternative summary of OpenAI drama

I read this article in TechCrunch which gives an entertaining alternative summary about the OpenAI drama. As a writer, I’m so impressed by this piece - and I can totally picture this being played out in many homes during Thanksgiving – it's almost like a script to a short-form comedy drama! A must-read if you ask me: How to talk about the OpenAI drama at Thanksgiving dinner”


📚 Recommended reads

In this section, I’m sharing carefully curated newsletters that I think are worthy of your attention.

Growth Models by Pete Boyle

Pete started his career as a professional copywriter and has since moved into growth strategy for various brands. In his newsletter Growth Models, he shares his learnings from analyzing and running growth marketing experiments - to see what really works. If you want to upskill in growth marketing - this is the newsletter for you! Subscribe by clicking the button below 👇


🥳 Just for fun


AI in freelance writing.jpeg

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